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Daimler to axe Maybach in 2013. New Mercedes S Class Pullman instead

Maybach Axed We’ve been preidtcing the demise of Maybach for some time. After all, who wants an old S Class with chintzy trim and lots of toys for more money than a Rolls Royce Phantom? And now it seems that Daimler has also realised their revival of the Maybach has fallen flat on its face (except in Germany and to a pair from the Dragons’ Den) and it’s time to move on.

Maybach Zeppelin comes over the horizon

The Maybach Zeppelin - an even bigger waste of money than the standard Maybach Maybach has not exactly been an unmitigated success for Mercedes. Conceived as a competitor for Rolls Royce, it does seem to have carved itself a niche, but probably not the one that Mercedes wanted. Perceived by most as a tarted-up S Class, and bought by the wealthy of the Playstation generation, rather than the Captains of Industry that Mercedes envisioned, the Maybach must be a loss-maker for Mercedes.

First Sight: BMW 1 Series

This is the first BMW to compete in the premium lower medium European car class defined by cars such as the Audi A3 and Alfa Romeo 147, although spiritually it follows the significantly smaller BMW 2002 Touring produced from 1968 to 1976. A little more compact that the 3 Series (which will grow in size with next year's new model) the 1 Series effectively replaces the 3 Series-based Compact and extends the brand downward to just above the Mini. The 1 Series was previewed by the CS1 two door convertible concept shown two years ago at Geneva, with which it shares much of its exterior proportions and form, and some interior design themes.